Do keep visual appeal top-of-mind. Don’t copy someone else’s. Do insert stats and graphs. Don’t confuse readers with TMI (too much information). Do promote on social media outlets. Don’t include anything offensive. Do always tell a story. Don’t make it horizontal. Do make it embeddable.   Quote of the Day: “In the 90s, dot-coms became businesses’ storefronts. In the ... <a title="The Do’s & Don’t of Content Marketing (Infographics)" class="read-more" href="https://newstaging.evokad.com/dos-dont-content-marketing-infographics/" aria-label="Read more about The Do’s & Don’t of Content Marketing (Infographics)">Read more</a>

When designing collateral, product packaging or special event materials, the design is only the first step. The second, often-overlooked element is the printing process. The decisions made regarding specifics such as paper, inks, and die lines can make or break the design project. For example, paper color can dramatically change the outcome of a finished ... <a title="Evolution of the Letterpress" class="read-more" href="https://newstaging.evokad.com/evolution-letterpress/" aria-label="Read more about Evolution of the Letterpress">Read more</a>

It takes a multitude of personality types to make the world go ‘round, especially in the creative realm. Consider the perfect gumbo recipe. Individually you have ingredients like okra, sausage and shrimp, which are just fine when used separately, but combine to create a flavor explosion. Similarly, creative teams are made up of diverse personalities ... <a title="Recipe for Great Work" class="read-more" href="https://newstaging.evokad.com/recipe-for-great-work/" aria-label="Read more about Recipe for Great Work">Read more</a>

Blank. This describes your paper and your stare. Your deadline is quickly approaching, but you don’t have a solid idea yet. You get up, walk around, have a snack, and do a quick creep on Facebook before you’re ready to work again. Still, nothing. You groan as you put your head down, feeling the defeat ... <a title="The Four Roles in the Creative Process" class="read-more" href="https://newstaging.evokad.com/the-four-roles-in-the-creative-process/" aria-label="Read more about The Four Roles in the Creative Process">Read more</a>

Designers – yes, this includes me and my fellow artists at evok advertising – are always looking for new shortcuts in graphic programs. For those with this hunger to learn more, the following is a collection of shortcuts I use on a daily basis. It just may increase your workflow efficiency, as it certainly helps ... <a title="Graphic Design: Tricks of the Trade" class="read-more" href="https://newstaging.evokad.com/graphic-design-tricks-of-the-trade/" aria-label="Read more about Graphic Design: Tricks of the Trade">Read more</a>

The world of design and production is filled with all kinds of fun terms. For those unfamiliar with the industry, the terms may sound imaginary, almost like going to a mechanic who tells you your flux capacitor needs to be fixed. So, how do you know your agency isn’t blowing smoke? Below are some common ... <a title="Common Design and Print Terms" class="read-more" href="https://newstaging.evokad.com/common-design-and-print-terms/" aria-label="Read more about Common Design and Print Terms">Read more</a>

It seems every time I turn around there’s another article, paper or blog post with a list of tips on ways to improve your SEO or what not to put on your resume or the best shortcuts to use in Photoshop. Maybe it’s just me, but I can’t get over how often these pieces contain ... <a title="Write or Right?" class="read-more" href="https://newstaging.evokad.com/write-or-right/" aria-label="Read more about Write or Right?">Read more</a>

On the boob tube there was a local private art school commercial advertising a graphics degree program. The announcer states…“You don’t know how to draw? No problem, you don’t have to.” The school claims that their professors can mold you into a superstar designer without having prior drawing skills or talent for that matter. So ... <a title="Should Drawing Be Fundamental For Designers?" class="read-more" href="https://newstaging.evokad.com/should-drawing-be-fundamental-for-designers/" aria-label="Read more about Should Drawing Be Fundamental For Designers?">Read more</a>

Henri Matisse said, “Drawing is putting a line around an idea.” I’ve always liked that quote, but step inside any ad agency, design firm or interactive shop these days and the chance of seeing drawing, illustration, hand work, etc. being used in a project is slim to none. Sure, there’s lots of it to be ... <a title="Putting Pencil to Paper – Making The Case For Illustration" class="read-more" href="https://newstaging.evokad.com/putting-pencil-to-paper-making-the-case-for-illustration/" aria-label="Read more about Putting Pencil to Paper – Making The Case For Illustration">Read more</a>

Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for creating award-winning packaging, along with a few of my own personal tips for success. Take a field trip. Start with ... <a title="The Basics of Packaging" class="read-more" href="https://newstaging.evokad.com/the-basics-of-packaging/" aria-label="Read more about The Basics of Packaging">Read more</a>