Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what ... <a title="3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-examples/" aria-label="Read more about 3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing">Read more</a>

The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we evaluate our options. We’re looking more and more for the boxes that advertise cage-free, non-GMO and low-calorie products, but at the end of ... <a title="How Food Labels Affect the Purchasing Decision of Consumers" class="read-more" href="https://newstaging.evokad.com/labels-affect-consumption-behavior/" aria-label="Read more about How Food Labels Affect the Purchasing Decision of Consumers">Read more</a>

Advertising Globally and Locally During the Games Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super Bowl’s comparatively paltry 112 million that same year, the World Cup is definitely in a league of its own. And if we think ... <a title="Advertisements Score Big with Soccer Fans" class="read-more" href="https://newstaging.evokad.com/sports-advertising-world-cup/" aria-label="Read more about Advertisements Score Big with Soccer Fans">Read more</a>

How to Engage Fans Online and Off Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than ... <a title="Online and Offline Tactics to Market Your Upcoming Sports Event" class="read-more" href="https://newstaging.evokad.com/sports-event-marketing/" aria-label="Read more about Online and Offline Tactics to Market Your Upcoming Sports Event">Read more</a>

Client: Citrus CountyProject: Website Design and DevelopmentDescription:Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream trips come to life. To create an engaging ... <a title="Beyond the Surface of Crystal River’s New Website" class="read-more" href="https://newstaging.evokad.com/beyond-the-surface-of-crystal-rivers-new-website/" aria-label="Read more about Beyond the Surface of Crystal River’s New Website">Read more</a>

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency directors, and social media analytic ... <a title="What’s Trending in Social Media Advertising in 2016?" class="read-more" href="https://newstaging.evokad.com/social-media-trends-2016/" aria-label="Read more about What’s Trending in Social Media Advertising in 2016?">Read more</a>

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. Tapping Into Millennial Nostalgia How did this game hit the ground walking? Rekindling ... <a title="The Marketing Power of Pokémon Go" class="read-more" href="https://newstaging.evokad.com/power-of-pokemon-go/" aria-label="Read more about The Marketing Power of Pokémon Go">Read more</a>

Do you think you see more static images or video from a brand online? If your brand is not using video in some form of your marketing mix, you’re in the minority. According to a report by Cisco, online video will be responsible for 80 percent of all global Internet traffic by 2019. And for ... <a title="7 Reasons Why Video Marketing is Essential for Your Brand" class="read-more" href="https://newstaging.evokad.com/video-content-is-essential/" aria-label="Read more about 7 Reasons Why Video Marketing is Essential for Your Brand">Read more</a>

Just like April showers bring May flowers, the creative brainstorming process can lead to blooming results. While the promise of success tomorrow can be the light at the end of the tunnel, sometimes the creative ideation process can feel like a chasing a storm for the next great advertising campaign, especially when the brainstorming process ... <a title="The Creative Process: Navigating Brainstorms for Clear Skies" class="read-more" href="https://newstaging.evokad.com/creative-brainstorming-process/" aria-label="Read more about The Creative Process: Navigating Brainstorms for Clear Skies">Read more</a>

Client: National Mobility Equipment Dealers Association (NMEDA) Project: Video Card for National Mobility Awareness Month Description: The concept behind this project was to raise awareness for NMEDA’s National Mobility Awareness Month promotion and ask for corporate partnerships. What we have accomplished for this promotion was so profound, a picture and chart just wouldn’t cut it. ... <a title="Project Spotlight: NMEDA Dealer Video Card" class="read-more" href="https://newstaging.evokad.com/project-spotlight-nmeda-dealer-video-card/" aria-label="Read more about Project Spotlight: NMEDA Dealer Video Card">Read more</a>