Florida Sports Foundation
Sports Marketing
Work
Using a distinct arrowhead design and dynamic, high-quality photography of athletes and unique homepage menu leveraging iconography for simple navigation, our team created a bold website that genuinely conveyed the thrill of competition.
One of the biggest challenges we rose to was creating an easy-to-navigate content structure for the website. With dozens of pages of content across a number of categories, it was easy for visitors to get lost when trying to find the information they were seeking.
- To resolve this issue, we developed a content hierarchy that separated each page’s content into manageable chunks, leveraging header tags and accordion-style drop downs.
- To improve SEO and further simplify navigation, we updated the website’s URLs to be more relevant, readable and accurate.
Results
With dynamic photography, prominent calls to action and a new site structure placing the most important information front and center, the new Florida Sports Foundation website now effectively showcases the organization’s offerings, maintaining Florida as a major player in the wide world of sports.
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