Search Engine Optimization

Where to Focus Your Healthcare Digital Marketing Strategies in 2021

It’s 2021, and you’re a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market share. What do you do? The healthcare industry is an ever-evolving market that shifts with ... <a title="Where to Focus Your Healthcare Digital Marketing Strategies in 2021" class="read-more" href="https://newstaging.evokad.com/healthcare-digital-marketing-strategies/" aria-label="Read more about Where to Focus Your Healthcare Digital Marketing Strategies in 2021">Read more</a>

Healthcare Marketing with Voice Search: The Future of Healthcare SEO

Almost everyone we know has some form of a virtual assistant, whether it’s Siri built into your iPhone, an Amazon Echo, or a Google Home. Voice search and virtual assistance aren’t new, but their technology is becoming more prevalent as users are getting used to using voice commands, hooking their homes up to smart devices, ... <a title="Healthcare Marketing with Voice Search: The Future of Healthcare SEO" class="read-more" href="https://newstaging.evokad.com/voice-search-healthcare-marketing/" aria-label="Read more about Healthcare Marketing with Voice Search: The Future of Healthcare SEO">Read more</a>

Modernizing Your Destination Marketing with UGC

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

Digital Marketing Statistics on the Rise in Healthcare Marketing

The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt to these new norms. Patients are looking to digital tools for the fastest means of ... <a title="Digital Marketing Statistics on the Rise in Healthcare Marketing" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-digital-statistics/" aria-label="Read more about Digital Marketing Statistics on the Rise in Healthcare Marketing">Read more</a>

Local SEO: 3 Simple Tactics for Finance Marketing

When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You get in your car and pull out your phone to do a quick search for ... <a title="Local SEO: 3 Simple Tactics for Finance Marketing" class="read-more" href="https://newstaging.evokad.com/simple-tactics-finance-marketing/" aria-label="Read more about Local SEO: 3 Simple Tactics for Finance Marketing">Read more</a>

7 Essential Elements of Effective Copywriting

According to Forbes, in 2020, the average person encounters anywhere between 4,000 to 10,000 ads every day. With that said, it’s becoming more and more challenging for brands to stand out from the crowd and connect with their audience, whether it’s through a banner ad on a website or a billboard on a busy highway. ... <a title="7 Essential Elements of Effective Copywriting" class="read-more" href="https://newstaging.evokad.com/copywriting-essential-elements/" aria-label="Read more about 7 Essential Elements of Effective Copywriting">Read more</a>

Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data

Just like your patients, a healthy website is one that thrives when cared for but performs poorly when abandoned. Healthcare operators must know the ins and outs of their website, from the frontend to the back. The user experience and first impression can ultimately determine whether a potential patient is interested in booking an appointment ... <a title="Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data" class="read-more" href="https://newstaging.evokad.com/google-analytics-healthcare-marketing/" aria-label="Read more about Google Analytics for Healthcare Marketing: Best Ways to Get More from Your Data">Read more</a>

Gaining the Edge in Organic Search with Your Digital Travel Marketing

People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips at least once a month. Another study found that search rates for local attractions and ... <a title="Gaining the Edge in Organic Search with Your Digital Travel Marketing" class="read-more" href="https://newstaging.evokad.com/organic-search-travel-marketing/" aria-label="Read more about Gaining the Edge in Organic Search with Your Digital Travel Marketing">Read more</a>

Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age

The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining, entertainment, and retail. All of this being said, the tourism space is complex, challenging, and ... <a title="Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age" class="read-more" href="https://newstaging.evokad.com/simplify-your-tourism-marketing/" aria-label="Read more about Simplify Your Tourism & Travel Marketing Strategy: Trends for a Digital Age">Read more</a>

Travel SEO Tips: Crushing Organic Search for Your Destination

How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What should I do in the location I want to visit? If your destination’s website has ... <a title="Travel SEO Tips: Crushing Organic Search for Your Destination" class="read-more" href="https://newstaging.evokad.com/travel-seo-tips-crushing-organic-search-for-your-destination/" aria-label="Read more about Travel SEO Tips: Crushing Organic Search for Your Destination">Read more</a>