When working to meet growth objectives, the most successful business leaders understand the importance of outsourcing. Bringing in outside help in key areas can free up your team’s time to focus on streamlining operations, driving sales and boosting profits. One of these key areas is marketing and advertising. Hiring an advertising agency means having a ... <a title="How to Select the Best Advertising Agency for Your Business" class="read-more" href="https://newstaging.evokad.com/how-to-choose-advertising-agency/" aria-label="Read more about How to Select the Best Advertising Agency for Your Business">Read more</a>

There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements of their life, relating specifically to health, financial, and other sensitive categories, there are ways ... <a title="Pros of Using Non-PII in Behavioral Targeting" class="read-more" href="https://newstaging.evokad.com/using-non-pii-behavioral-targeting/" aria-label="Read more about Pros of Using Non-PII in Behavioral Targeting">Read more</a>

From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market isn’t exclusively for luxury brands and goods. High-net-worth individuals and households falling into the category ... <a title="Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing" class="read-more" href="https://newstaging.evokad.com/target-affluent-consumer-cpg/" aria-label="Read more about Targeting the Affluent Consumer as a CPG Brand: Lifestyle Marketing">Read more</a>

In the last few years, there has been a dramatic shift in how people find healthcare information. The internet and social media have become new sources of medical knowledge for many Americans. In fact, some research suggests that Facebook is now one of the most popular places to get healthcare information from friends and family. ... <a title="Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run" class="read-more" href="https://newstaging.evokad.com/hospital-healthcare-facebook-campaigns/" aria-label="Read more about Healthcare Facebook Campaigns: 3 High-Performance Campaigns Your Hospital Should Run">Read more</a>

It’s 2021, and you’re a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market share. What do you do? The healthcare industry is an ever-evolving market that shifts with ... <a title="Where to Focus Your Healthcare Digital Marketing Strategies in 2021" class="read-more" href="https://newstaging.evokad.com/healthcare-digital-marketing-strategies/" aria-label="Read more about Where to Focus Your Healthcare Digital Marketing Strategies in 2021">Read more</a>

There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the world with a spending power of over $143 billion. So, what does this mean for ... <a title="What Does Gen Z Look for in Healthcare Providers?" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-gen-z/" aria-label="Read more about What Does Gen Z Look for in Healthcare Providers?">Read more</a>

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There are a multitude of ways to measure brand awareness, such as website traffic, surveys, impressions, ... <a title="4 Ways to Gain Share of Voice for Credit Unions" class="read-more" href="https://newstaging.evokad.com/gaining-share-of-voice-credit-unions/" aria-label="Read more about 4 Ways to Gain Share of Voice for Credit Unions">Read more</a>

For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be significant, navigating these channels can be complicated. For starters, which platform offers the greatest ROI ... <a title="Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-google-facebook/" aria-label="Read more about Healthcare Marketing with Google Ads vs. Facebook Ads: Increasing ROI and Engagement">Read more</a>