You may have heard of Google My Business, Google Ads, and Google Trends, but have you heard of Google Alerts? This is one of Google’s many free and useful online tools, but it seems like many quick-service restaurants haven’t heard of it or aren’t sure how to leverage this simple yet effective tool to their ... <a title="The Restaurant Marketing Toolbox Spotlight: Google Alerts" class="read-more" href="https://newstaging.evokad.com/restaurant-marketing-toolbox-spotlight-google-alerts/" aria-label="Read more about The Restaurant Marketing Toolbox Spotlight: Google Alerts">Read more</a>

SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to ... <a title="Mobile Marketing for CPG Brands: SMS Marketing for eCommerce" class="read-more" href="https://newstaging.evokad.com/mobile-marketing-cpg-brands-sms-marketing-for-ecommerce/" aria-label="Read more about Mobile Marketing for CPG Brands: SMS Marketing for eCommerce">Read more</a>

With so many diverse options within their fingertips, consumers expect the financial institution they’ve selected to truly know them and their needs. In order to meet their member’s demands, credit unions should rely on data to achieve their goals. When credit unions leverage the data available to them, they are able to better understand members, ... <a title="How Credit Unions Can Use Big Data to Segment Marketing" class="read-more" href="https://newstaging.evokad.com/credit-unions-big-data-segment-marketing/" aria-label="Read more about How Credit Unions Can Use Big Data to Segment Marketing">Read more</a>

The World Health Organization (WHO) has declared COVID-19, also known as the coronavirus, a global pandemic. It’s an uncertain time. Emotions are running high, essential supplies are running low, and worried spirits are grasping to find some hopeful news. Many brands are fighting to keep their business alive, and countless marketers are uncertain of how ... <a title="How COVID-19 Impacts Brands and Marketers Plus Best Practices" class="read-more" href="https://newstaging.evokad.com/covid-19-impact/" aria-label="Read more about How COVID-19 Impacts Brands and Marketers Plus Best Practices">Read more</a>

With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search engines work and have an effective search engine optimization (SEO) strategy in place. You can’t just create content, post it to your website, and expect consumers to find it online. You need to implement a solid ... <a title="Voice Search & More Search Engine Optimization Trends in CPG Marketing" class="read-more" href="https://newstaging.evokad.com/cpg-marketing-trends-2020-voice-search-optimization/" aria-label="Read more about Voice Search & More Search Engine Optimization Trends in CPG Marketing">Read more</a>

It’s official—social media has solidified its spot as one of the world’s most powerful marketing engines and bottom-line-boosting channels. Community management and paid promotions make up increasingly large segments of businesses’ digital marketing plans and spend, with major financial institutions paving the way with renowned content and high-touch engagement. Is your institution keeping up? Keep ... <a title="Digital Financial Services Marketing: How to Leverage Your Social Media" class="read-more" href="https://newstaging.evokad.com/digital-financial-services-marketing-how-to-leverage-your-social-media/" aria-label="Read more about Digital Financial Services Marketing: How to Leverage Your Social Media">Read more</a>

Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts from the mere second they discover your brand to the daily interactions including social media engagements and text notifications for appointments. Modern technology has shifted what might define the ideal experience for each patient and ... <a title="Healthcare Marketing in 2020: Big Data Analytics 101" class="read-more" href="https://newstaging.evokad.com/healthcare-marketing-2020-big-data-analytics/" aria-label="Read more about Healthcare Marketing in 2020: Big Data Analytics 101">Read more</a>

Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising. In 2017, digital ad spends jumped to $209 billion worldwide (41% of the market), as opposed to TV ads that reached only 35% of the market. And just like any other hospitality industry, tourism ... <a title="Social Media in Tourism Entertainment Marketing: What’s Trending in 2020" class="read-more" href="https://newstaging.evokad.com/social-media-in-tourism-entertainment-marketing-whats-trending-in-2020/" aria-label="Read more about Social Media in Tourism Entertainment Marketing: What’s Trending in 2020">Read more</a>

Today’s competitive landscape and changing consumer purchasing path have CPG brands muddled when it comes to targeting the latest intent trends. How does one learn of a customer’s intent to buy a product, and where do you meet them along their journey? While there are multiple answers to this question, there are a few that ... <a title="The Latest Consumer Intent Trends in the CPG Industry" class="read-more" href="https://newstaging.evokad.com/the-latest-consumer-intent-trends-in-the-cpg-industry/" aria-label="Read more about The Latest Consumer Intent Trends in the CPG Industry">Read more</a>

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by ordering Netflix DVDs online for a two-day mail delivery—it’s in the form of instant streaming and RedBox pickups. So, what exactly does it ... <a title="How CPG is Redefining What Convenience Means for Consumers" class="read-more" href="https://newstaging.evokad.com/how-cpg-is-redefining-what-convenience-means-for-consumers/" aria-label="Read more about How CPG is Redefining What Convenience Means for Consumers">Read more</a>