Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll dig into how these younger generations compare to one another in terms of financial planning ... <a title="Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game" class="read-more" href="https://newstaging.evokad.com/financial-literacy-genz-millennials/" aria-label="Read more about Global Financial Literacy Changes: How Gen Z and Millennials Are Changing the Game">Read more</a>

Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial institutions are rapidly shifting from transactional marketing to purpose-driven, relationship-building marketing. And in order to ... <a title="The Evolution of Credit Union Marketing: Personalized Member Experiences" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-expierences/" aria-label="Read more about The Evolution of Credit Union Marketing: Personalized Member Experiences">Read more</a>

If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why? Because members who establish a relationship with your brand already know the value of your ... <a title="8 Ways Your Credit Union Marketing Agency Can Drive Member Retention" class="read-more" href="https://newstaging.evokad.com/credit-union-member-retention/" aria-label="Read more about 8 Ways Your Credit Union Marketing Agency Can Drive Member Retention">Read more</a>

The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out the start of their careers. For credit union marketers, this presents a large-scale opportunity to ... <a title="Reaching Gen Z Through Personalized Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/gen-z-personalized-marketing/" aria-label="Read more about Reaching Gen Z Through Personalized Credit Union Marketing">Read more</a>

Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There are a multitude of ways to measure brand awareness, such as website traffic, surveys, impressions, ... <a title="4 Ways to Gain Share of Voice for Credit Unions" class="read-more" href="https://newstaging.evokad.com/gaining-share-of-voice-credit-unions/" aria-label="Read more about 4 Ways to Gain Share of Voice for Credit Unions">Read more</a>

Filing taxes, buying your first home, saving for retirement, and building investments–these are things many Americans don’t grow up learning and are often left to learn as they go. That’s where credit unions can step in to help guide the younger generations of their communities.  April is National Financial Literacy Month, and credit union marketers ... <a title="3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition" class="read-more" href="https://newstaging.evokad.com/3-ways-promote-financial-literacy/" aria-label="Read more about 3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition">Read more</a>

In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks to credit unions. But on the other hand, loyal members are becoming stronger and more ... <a title="Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year" class="read-more" href="https://newstaging.evokad.com/credit-union-marketing-member-acquisition/" aria-label="Read more about Credit Union Marketing Strategies to Drive New Member Acquisitions Higher this Year">Read more</a>