Developing a strategic content marketing plan is essential for travel brands looking to effectively promote their destination, attract visitors, and boost brand awareness. As experts in travel marketing, we understand the unique challenges destinations face when creating stand-out marketing campaigns in this highly competitive industry. In this post, we’ll explore why a thoughtful content strategy ... <a title="The Importance of a Content Marketing Strategy for Your Destination" class="read-more" href="https://newstaging.evokad.com/destination-content-marketing-guide/" aria-label="Read more about The Importance of a Content Marketing Strategy for Your Destination">Read more</a>

Whether you started using Instagram as a consumer or a marketer, you know that the app has been through several changes since it was first established in 2010. Through all of these changes, 2022 may be the year that Instagram will be changing the most as it plans to roll out some of its most ... <a title="The Instagram 2022 Updates: Your Marketing Strategy Guide" class="read-more" href="https://newstaging.evokad.com/instagram-2022-updates-marketing-strategy-guide/" aria-label="Read more about The Instagram 2022 Updates: Your Marketing Strategy Guide">Read more</a>

When it comes to planning a vacation, each generation gets their destination inspiration in a different way. Gen X travelers may scroll various Pinterest boards and read blogs filled with aesthetically pleasing pictures and itineraries for their destination of choice. Millennials, on the other hand, spend their time on Instagram saving dozens of insta-worthy destinations, ... <a title="TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021" class="read-more" href="https://newstaging.evokad.com/tiktok-destination-marketing-strategies/" aria-label="Read more about TikTok for Destination Marketing: Agency Strategies Taking Flight in 2021">Read more</a>

If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why? Because members who establish a relationship with your brand already know the value of your ... <a title="8 Ways Your Credit Union Marketing Agency Can Drive Member Retention" class="read-more" href="https://newstaging.evokad.com/credit-union-member-retention/" aria-label="Read more about 8 Ways Your Credit Union Marketing Agency Can Drive Member Retention">Read more</a>

Currently, there are 3.96 billion people actively using social media worldwide, so it makes sense for companies of all sizes to utilize these platforms. But the question is, who should manage your social media accounts? Well, the answer varies, and it’s not a one size fits all situation. It’s the difference between finding an external ... <a title="Agency Versus In-House: Who Should Manage Your Brand’s Social Media?" class="read-more" href="https://newstaging.evokad.com/social-media-agency-vs-inhouse/" aria-label="Read more about Agency Versus In-House: Who Should Manage Your Brand’s Social Media?">Read more</a>

Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your everyday visitors. And we’re not just talking social influencers that are getting paid for the ... <a title="Modernizing Your Destination Marketing with UGC" class="read-more" href="https://newstaging.evokad.com/modernizing-destination-marketing/" aria-label="Read more about Modernizing Your Destination Marketing with UGC">Read more</a>

Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the “best nature hikes for families with a great nightlife scene” might not be the best ... <a title="Destination Marketing Tricks: Choosing the Perfect Travel Niche" class="read-more" href="https://newstaging.evokad.com/choose-perfect-travel-niche-market/" aria-label="Read more about Destination Marketing Tricks: Choosing the Perfect Travel Niche">Read more</a>

The use of video in marketing and advertising has become one of the most important forms of media in the digital age. Video has a unique strength in grabbing and retaining your audience’s attention longer than any other form of digital advertising. Below you’ll find our comprehensive guide for video marketing in email newsletters and ... <a title="Video Marketing Tactics to Improve Restaurant Sales and KPIs" class="read-more" href="https://newstaging.evokad.com/restaurant-video-marketing-tactics/" aria-label="Read more about Video Marketing Tactics to Improve Restaurant Sales and KPIs">Read more</a>

Some not-so-breaking news to kick off your 2021—your medical practice should be using social media as a tool to acquire new patients, engage with existing patients and foster a relationship with your community. While that statement shouldn’t come as a shock to you given the latest trends in healthcare digital marketing, for many healthcare organizations, ... <a title="How Your Medical Practice Can Stand Out on Social Media in 2021" class="read-more" href="https://newstaging.evokad.com/medical-practice-social-media/" aria-label="Read more about How Your Medical Practice Can Stand Out on Social Media in 2021">Read more</a>

As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of watching traditional TV, they are now watching their favorite TV shows and movies through CTV ... <a title="Travel Marketing in 2021: Leaning into OTT and CTV" class="read-more" href="https://newstaging.evokad.com/travel-marketing-ott-ctv/" aria-label="Read more about Travel Marketing in 2021: Leaning into OTT and CTV">Read more</a>