There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements of their life, relating specifically to health, financial, and other sensitive categories, there are ways ... <a title="Pros of Using Non-PII in Behavioral Targeting" class="read-more" href="https://newstaging.evokad.com/using-non-pii-behavioral-targeting/" aria-label="Read more about Pros of Using Non-PII in Behavioral Targeting">Read more</a>

From the moment your customers take the first bite of one of your unique dishes, they’re hooked. The problem is that if your target audience never hears about your restaurant, they can’t experience your culinary prowess. So, how do you get more people through the door or on your online ordering page? You may have ... <a title="New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide" class="read-more" href="https://newstaging.evokad.com/2022-consumer-trends-restaurant-industry/" aria-label="Read more about New Consumer Trends to Watch for in 2022: Restaurant Owners Marketing Guide">Read more</a>

The days when organic content was the key to having a strong digital presence in the social media landscape are over. With new competitors arising every day, it is not enough to rely on organic posts as your only social media strategy. Connecting with the right audience has become a difficult obstacle to overcome. More ... <a title="Boosted Posts: An Important Addition to Your Social Media Strategy" class="read-more" href="https://newstaging.evokad.com/boosted-posts-social-media-strategy/" aria-label="Read more about Boosted Posts: An Important Addition to Your Social Media Strategy">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our VP, Strategic Planning, to share tips on what makes a good marketing budget for business growth. Here’s his takeaway. How Do I Allocate My Marketing Budgets? In a marketing world proliferating with digital channels and tactics, ... <a title="How Marketing Agencies Drive Growth by Setting Smart Marketing Budgets" class="read-more" href="https://newstaging.evokad.com/marketing-agencies-smart-budgets/" aria-label="Read more about How Marketing Agencies Drive Growth by Setting Smart Marketing Budgets">Read more</a>

As member expectations continue to grow, AI has some increasingly bigger shoes to fill. Members demand access to their finances, and customer service, at any time of day. Although your credit union may just be a dial away, members are looking to reach their financial institutions without the wait times of a phone call. That’s ... <a title="How Chatbots Can Help Create Leads for Credit Union Marketing" class="read-more" href="https://newstaging.evokad.com/chatbots-create-leads-credit-union/" aria-label="Read more about How Chatbots Can Help Create Leads for Credit Union Marketing">Read more</a>

Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Account Manager and Restaurant Category Captain to share a bit about her role and the daily tasks she takes on to ensure our clients’ campaigns are successful. Here’s what she had to say. First thing’s first, ... <a title="The Impact of Account Managers in an Ad Agency" class="read-more" href="https://newstaging.evokad.com/account-managers-advertising-agency/" aria-label="Read more about The Impact of Account Managers in an Ad Agency">Read more</a>

This month, our New Business Intern shares his personal take evok internships, including what to expect, how to prepare, and his overall takeaways. If you or someone you know is looking to explore agency life, we invite you to apply for an internship online. Personally, I feel that the most difficult part of interning as ... <a title="Inside Evok: What Does an Internship at Evok Look Like?" class="read-more" href="https://newstaging.evokad.com/inside-an-evok-internship/" aria-label="Read more about Inside Evok: What Does an Internship at Evok Look Like?">Read more</a>

The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data. Apple and other major tech companies have led recent shifts in the marketing industry to ... <a title="How Does Apple’s iOS14 Impact Google Ads?" class="read-more" href="https://newstaging.evokad.com/apple-impact-google-ads/" aria-label="Read more about How Does Apple’s iOS14 Impact Google Ads?">Read more</a>

Currently, there are 3.96 billion people actively using social media worldwide, so it makes sense for companies of all sizes to utilize these platforms. But the question is, who should manage your social media accounts? Well, the answer varies, and it’s not a one size fits all situation. It’s the difference between finding an external ... <a title="Agency Versus In-House: Who Should Manage Your Brand’s Social Media?" class="read-more" href="https://newstaging.evokad.com/social-media-agency-vs-inhouse/" aria-label="Read more about Agency Versus In-House: Who Should Manage Your Brand’s Social Media?">Read more</a>

This month, our social media coordinator dives deeper into the Apple iOS14 update and what it means for Facebook Ad marketing. Get to know the technical side of things and learn how to navigate your Facebook Ad campaigns through this uncharted territory. Click here to check out Part 1 of this blog series to learn ... <a title="Part 2: How to Survive the Facebook Ads and iOS14 Update" class="read-more" href="https://newstaging.evokad.com/survive-ios14-update-part2/" aria-label="Read more about Part 2: How to Survive the Facebook Ads and iOS14 Update">Read more</a>