University of Central Florida
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Our efforts included a grassroots public relations program centered around our “Fill the Bowl” campaign, which incorporated stickers, bandit signs, t-shirts and banners strategically dispersed throughout Orlando and all media outlets.
Events, contests and pep rallies were organized to fuel our guerilla marketing efforts and get the Central Florida community talking about the upcoming UCF game.
Results
Even on an impossibly short timeline, our team was able to attract 50,220 football fans to the home game, smashing our objectives of 40,000 game goers by 25 percent.
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