Restaurants
Ideas.
Working with national quick-service franchise Planet Smoothie, our objectives were to drive in-store traffic and trial with new customers through geo, audience and behavioral targeting.
Work
Our creative and media teams collaborated to concept, write and produce Pandora radio ads featuring an extraterrestrial spokesperson. We also developed and implemented a concrete social media strategy and strong presence that engaged interaction through targeted, relatable messaging.
Results
year-over-year increase in sales
New followers
impressions
year-over-year traffic increase
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