PITA PIT USA

Services

Restaurants

Ideas.

Working with national quick-service franchise, Pita Pit USA, our objectives were to generate trial from new guests and encourage repeat visits from existing pita fans. We worked to build brand awareness highlighting Pita Pit’s brand pillars: bold flavor, endless topping combinations, and fresh and healthy alternatives.

Work

To ensure the Pita Pit message was heard loud and clear, we leveraged third-party QSR research, as well as our own online data sources, to identify the brand’s ideal customers.

With our target personas in mind, we updated the franchise’s brand persona to align with their customers’ values and needs. That work began with an updated tagline to represent the franchise’s essence, value proposition and promise—Fresh-Grilled, Flavor-Filled.