Discover Florida Channel Spotlight

As the largest collection of premium Florida content ever assembled, the Discover Florida Channel aims to educate Floridians and visitors about the state’s natural wonders and the importance of protecting its resources. Our partnership with Crawford Entertainment and the Discover Florida Channel not only highlights our commitment to promoting ecotourism, conservation, and responsible outdoor recreation, but also showcases our expertise in driving action from audiences similar to those Reel ‘Em Right seeks to mobilize. Our collaboration with the Discover Florida Channel began with the development of a comprehensive Go-To-Market strategy designed to increase awareness of the channel and grow the number of paid subscribers. By leveraging our expertise in digital marketing, social media, and public relations, we have successfully enhanced the channel’s visibility and engagement across various platforms. Our work with the Discover Florida Channel extends beyond content integration. We have developed a comprehensive digital marketing strategy that includes the creation of a landing page, organic and paid social media campaigns, influencer partnerships, and targeted advertising through geofencing and other innovative techniques.